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Jaap Favier – Managing Director of The Small Circle talks (Dutch) about the two rules of ROI of social media: Time = Money & Influence = Money.

Interview (English) with Jaap Favier at IAB Europe “Interact” Congress during his tenure as global VP of Marketing Leadership Research at Forrester.

 

Slide deck about the ROI of Social Media

 

Article in Het Financieele Dagblad

 

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The Small Circle B.V.

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