Quality Time / KwaliTijd by Jaap Favier
Social media is not about “a dialogue with the customer”. Customers don’t really want to speak with marketers. They want to speak with their friends and loved ones. Quality Time / KwaliTijd is about the most precious human asset: The time we spend with friends and loved ones. Brands have various important social roles during this quality time, both offline via logos and online via social media.
Using the latest sociological research and detailed case studies, Quality Time / KwaliTijd shows how brands can quadruple their return on investment in marketing, public relations, and customer services by choosing the right role. The book offers leaders in these disciplines practical guidelines to manage the role of their brands and develop a profitable marketing and content management strategy. Quality Time / KwaliTijd also presents an interactive ROI model, tried and tested by more than 500 companies worldwide, to maximize the marketing value derived from social marketing.
What others say about Quality Time / KwaliTijd
+ Brian Solis – author of Engage!, The End of Business as Usual and What’s the Future of Business
+ Alain Heureux, serial entrepreneur, founder of IAB Europe and CEO of the Egg Brussels
+ Ralf Hesen, Creative Director, TribalDDB
+ René Repko, Marketing Director, previously Albert Heijn, HEMA, now Sligro
+ Sebastiaan Vaessen, Principal at Bain & Company